Since its exception, Hinge has become the biggest rivalry of Tinder, eliminating the swiping and hook-up features. They have analyzed the present social dating app market, and they also believe that “swiping” is not effective in finding a partner. The rebranding of Hinge is done to respond to the denigration of their hook up service. Hinge offers to help members get creative as well as share things which show off their characters, so they become more engaged in the online dating process. And through this, members can decide to start a conversation. Without swiping features, members can “like” anecdotes or photos that other users share in their profiles. Instead of browsing random pictures to choose yes or pass on a possible match, this dating app heartens members to get to know more about other users by visiting their profile. The hinge has rebranded itself as a relationship application, designed to be an alternative to continually swiping on Tinder. But, the main difference is that Hinge just matched a user with a member that he or she was linked to through their social media account.
It has features similar to social networking sites like showing mutual friends. The primary objective of this app was similar to other social dating apps. Launched in 2011, Hinge is a very popular platform to meet friends and partner in life.
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